A Woman Of Substance

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Below is a news summary by Courtney Mason, an Entertainment Management student at Missouri State University.

(from Billboard Magazine, April 21,2012) What does Carrie Underwood have in common with Reba McEntire, Miranda Lambert, Taylor Swift, and Martina McBride? They are all women of substance. Carrie Underwood is far from being fake, she’s a married women, she lives her life like she says she does, she is serious when need to be, and then shows her sense of humor and style when the times call for it. Carrie Underwood has become the most successful American Idol, selling 12.5 million albums, according to Nielsen SoundScan. In the past year alone, she’s scored a number one country hit with pal Brad Paisley, partnered with Steven Tyler and performed with Tony Bennett at the Grammys. In the past six years she has accomplished more than some do in a lifetime. She’s become a member of the Grand Ole Opry. She has also earned three female vocalist awards from both Country Music Assn and Academy of Country Music.

Underwood has a variety of different music styles which she will show in her fourth and most adventurous album, Blown Away, which comes out May 1. Her new album has songs from hardcore country to upbeat pop. Underwood says she took longer in making this album. “It seems like people have an album out every year and they are on what I call a “permatour”. They tour permanently. They live on tour and when they aren’t on tour they are making an album. To me, if you have no life in between albums, you have nothing to write about…I have to live.” Clay Hunnicut, Senior VP of Programming at Clear Channel Media and Entertainment, considers Underwood’s believability as key to her winning streak. “I really love her new album it has great energy,” he says. Prior to the album release date Underwood will continue doing exposure, Oil of Olay commercials, endorsements, and she will hit the road performing at fairs and festivals this summer.