Leonsis Bringing Production Work In-House


(from Sports Business Journal, September 17, 2012) Ted Leonsis is quite the busy man these days as majority owner, chairman, and CEO of Monumental Sports & Entertainment (MS&E). The company which owns the Verizon Center in Washington DC also owns the three tenants that play within the arena: the Wizards of the NBA, the Mystics of the WNBA and the Capitals of the NHL.

Leonsis will now find himself even more busy as he is now creating a company that will control a portion of the production content in-house. Monumental Productions (MP), as it will be called, expects to be fully staffed and functioning later this year with 20 new employees. “We will be able to dramatically increase our in-house capabilities to produce creative video content that will be consumed by our fans and customers across many platforms: in arena, online and on TV,” said Leonsis.

Though Comcast has the rights to the live broadcast for the foreseeable future, MP will create programs giving each team exposure on digital and mobile platforms while improving in-game video presentation at the Verizon Center. Producing a portion of this content in-house rather than through outside firms could save MS&E up to $1 million annually. “By having an expanded in-house production group, we will be able to enhance the in-game experience through additional video assets while adding more unique areas of content to our digital platform,” said Greg Bibb, Executive Vice President of Business Operations for the Wizards. Bibb will be part of the overseeing party who helps get MP off the ground and running.

Leonsis looked to fellow franchises like the Chicago Bulls and the New York Knicks as success stories of in-house production ventures. While he’s not looking to turn Monumental Production into its own network channel, he hopes the ability to dictate what they expose to their market will lead to greater exposure for his teams.