The Music Men

The new X Factor Judges.

 

 

 

 

 

 

 

 

 

 

(from Billboard Magazine, September 15, 2012) Throughout the years there have been a significant number of different singing competitions including shows such as American Idol, The Voice, The Next, Opening Act, and Duets.  Eight years ago, Simon Cowell introduced his version of a singing competition in the United Kingdom with The X Factor.  With very successful ratings, Cowell brought the singing competition to the United States in 2011.

The X Factor ended up being very successful in its first year in the United States with 12 million viewers weekly.  The Voice was bringing in 15.8 million viewers, but this year things might be changing with the set of new judges for The X Factor.  What sets The X Factor apart from the other shows is that the winners get to work with industry professionals such as Simon Cowell and Antonio “L.A.” Reid after the show, which helps mold the winners into better artists.  This year also introduces two new judges, Demi Lovato and Britney Spears, who will be replacing Nicole Scherzinger and Paula Abdul.  The UK version has been successful with artists such as Leona Lewis, One Direction, and Rebecca Ferguson.  Each of these artists have been signed to Cowell’s Syco label and have altogether released 3.2 million albums in the United States.

Reid, on the other hand, has already signed four contestants from last season to his record label.  Reid had also signed a season-seven finalist from the UK version, Cher Lloyd, who has released the single, “Want U Back,” which peaked at number 12 on the Billboard Hot 100.  Reid believes there will be no shortcut for the winner of this competition; they will have to still have hit singles, and go out and win people over with their performances.

With new faces, new chemistry, and some major star power on the judges table this season, The X Factor is broadening the show, because that is what the recording industry is all about.