(from Billboard.biz , September 19, 2012)There is a new breakthrough in how fans watch concerts, and The Killers have tapped into this new experience to connect with their fans. Their sold out show at the Bronx’s Paradise Theater in New York was a part of the American Express Unstaged concert series. This show is also helping launch The Killers’ recently debuted fifth album, Battle Born. The series is pairing film makers, such as Werner Herzog, with artists in order to bring fans live streaming of concerts through the media sources YouTube and VEVO.
In the past the Unstaged series has featured 10 other concerts and has had over 100 million views since its start date in 2010. As part of live stream fan features, fans can upload photos of them watching the webcast to be seen by all live concert goers on the two screens surrounding the stage. Another popular fan feature is a 16 hour rebroadcast of the concert as well as some behind the scene features.
Before the concert at the Paradise Theater, American Express held a teleconference with members of The Killers, Brandon Flowers and Ronnie Vannucci Jr. They were also joined by film maker, Werner Herzog, and Amex’s Vice President of Entertainment Marketing, Deborah Curtis. Lucky participants of this teleconference submitted questions online to be asked live during the teleconference.
The Killers’ concert, according to the millions of fans that watched the podcast, was a success. Viewers of the podcast got to watch The Killers perform songs like “When You Were Young” and “Human” in HD while still feeling as if they were a part of the crowd thanks to the crowd surfing cameras that were passed through the throng of excited live concert goers. The American Express Unstaged concert series is giving people all around the world a chance to see their favorite bands live right from their living rooms.