(from Billboard Magazine, October 1, 2012) The American Red Cross is an organization that focuses on giving back. People have used the same description for country music; therefore, when Trace Adkins announced he will be the 2012 American Red Cross Holiday Giving Campaign spokesperson, everyone seemed to be supportive of the choice. The purpose of the American Red Cross Holiday Giving Campaign is for people to consider donating to charity rather than buying material things for themselves. As the spokesperson, Adkins is trying to encourage people to make the change during the holidays by sending cards to the military and donating blood.
When Trace Adkins was interviewed about joining the Red Cross team, he spoke only highly of the organization. Adkins said, “When our house burned down in June of 2011, I wasn’t at home, and one of the first groups that responded was the American Red Cross. They were there, and were making sure my wife and kids were alright, and that everything was being taken care of. Then, they kept firefighters with sandwiches and plenty of water.” He later goes on about how he felt “embarrassed” that he was unaware to all the tasks the American Red Cross does take on during a crisis.
Adkins notes that it was because of his time with the American Red Cross that has inspired his new song, “Tough People Do.” In the song, Adkins goes into explanation that even though there are tough times, they will not last, but the tough people who experience them will. It was clearly expressed that this song is very close to Adkins heart. Adkins has made numerous trips over to see and support the troops, as well as experience firsthand the amount of work the American Red Cross puts forth, and Adkins said it changed him. In which he expressed, “I walk away from those experiences feeling they did more for me than I did them.”
“Tough People Do” is going to be featured on his next album, which is scheduled to be out early next year.