(from Billboard.biz, October 4, 2012) Mumford and Sons has seen great success with their new album, Babel. Not only has the album had the highest selling week of any album this year, but also the highest selling week of any rock album in four years. Babel has also scored its independent label, Glassnote Records, its first ever Billboard 200 spot. Daniel Glass, Glassnote’s founder, tells Billboard magazine that he is very proud and excited about Babels’ success. Mumford and Sons securing a No.1 hit is also a triumph for all independent labels, because it is the sixth consecutive year that an independent album has hit No.1 on the Billboard 200. “There has been a lot of excitement, and a lot of validation to be an independent,” says Glass.
Glass has every right to be excited. As reported by Billboard Magazine, Babel hit a new Spotify record for the most streams for an album in one week. This album streamed about 8 million listens, which means about 1 out of every 10 Spotify users listened to Babel.
Although Glass has come very close to a No.1 hit with Mumford and Sons’ Sigh No More in 2011, Babel was his actual first No.1 hit with 600,000 sales figures by Tuesday, October 2. Glass has received congratulations from many big names like Martin Bandier, the CEO of Music publishing for Sony/ATV.
With all the success of their new album, Mumford and Sons has yet to show too much emotion over the popularity of Babel. “It’s never about the numbers — they never asked, I never told,” says Glass in an interview with Billboard Magazine. “I don’t think the band has ever asked me about a number since I’ve met them. It’s not their language. They just can’t wait to get back here on the road.” They will be on the road again soon with their tour in Australia starting October 12. They will start their American leg of the tour in 2013.