New ‘Dawn’ Breaks

Breaking Dawn Part 2 soundtrack cover

(from Billboard Magazine, December 1, 2012) Not only are the Twilight Saga movies breaking records, but the soundtracks to the movies are doing just as well. Hardcore fans really do care just as much about the music as they do the movies and books. Since the first Twilight movie, Atlantic Records has released the soundtrack 10 days prior to the release of the movie it went with. Knowing that Breaking Dawn Part 2 was going to be the last movie in the saga, the record company decided to change it up and release the soundtrack the same day as the movie. Atlantic marketing Vice President, Chris Stang, says, “We wanted to have a big soundtrack impact the same week it opened.” They figured the fans would go buy the album right after the movie since they would still have Twilight on the mind and the music. In just one week, the soundtrack to Breaking Dawn Part 2 sold 93,000 copies putting it at the number 3 spot on the Billboard 200. Its predecessor, Breaking Dawn Part 1, opened at number 4¬†and sold 105,000 copies. The first Twilight debuted at number 1 selling 165,000 copies and Eclipse opened at number 2 with 146,000 copies. After being released to theaters, both New Moon and Eclipse hit the number 1 spot.

Breaking Dawn Part 2 missed its shot at setting a record for opening weekend at the box office, taking in $141.3 million domestically and another $199.6 million internationally. This can relate back to the fact that Atlantic records didn’t release the soundtrack 10 days prior like normal. The movie didn’t have any singles to promote the movie or to give the audience a taste of the music. The song that finally released as a single was Christina Perri’s hit from the previous film, “A Thousand Years, Pt. 2,” which was tweaked to make it sound different in the new film. The song in both movies did really well, selling over 1.9 million tracks.

To make up for the soundtrack sales, Atlantic has released four videos to help with the movie. As the Twilight Saga movies end, Atlantic records will look for new ways to release their albums. Stang says, “It’s something we’ll explore. I don’t think there’s an artist who has been involved in this series that can say it wasn’t a benefit.”