Grammy Awards Send Sales Surging on Billboard Charts

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(from Billboard Magazine, February 12, 2013) The Billboard charts have felt the impact of a big night in music: The Grammy Awards. Although the full impact from the show won’t appear until next week, this week has had a lot of increases in sales for many artists. Mumford & Sons, who won Album of the Year with their album Babel, had a 50% gain in sales compared to the previous week. They also preformed their song “I Will Wait” the evening of the Grammy’s, which had a 116% increase on the digital songs chart. Bruno Mars also gained 10% sales on his album Unorthodox Jukebox, and 5% gain for his song he also preformed that night “Locked Out of Heaven.” Performer and nominee, The Lumineers, increased sales by 21%. Taylor Swift opened the 55th Grammy Awards and had a 20% gain with her album Red. The band fun. had an 87% increase with their song “Some Nights,” and also performed “Carry On” at the award show.

Other album gainers were Rihanna’s Unapologetic by 27%, Maroon 5’s Overexposed by 59%, Adele’s 21 by 14%, Hunter Hayes by 46%, the Black Keys’ El Camino by 72%, and Ed Sheeran by 11%. Other artists who also experienced sale increases were Alicia Keys with Girl on Fire, up by 16%, Mumford & Sons’ Sigh No More up by 37%, Frank Ocean’s Channel Orange up by 140%, and many other artists as well. There were artists who also had reentry into the charts, such as fun.’s “We Are Young” at No. 34 and sales up 182%. Miguel’s “Adorn” made a reentry at No. 50 with a 229% increase. Rihanna performed her latest single “Stay” at the awards show, and it had an incredible gain of 289% in sales, debuting at No. 25 on the charts. Goyte also reentered the charts at No. 54 with his song “Somebody That I Used to Know” and his sales were up by 101%.

This past week digital track sales totaled 27.32 million downloads, up 6% from last week. Track sales at year to date are at 170.97 million, up less than 1% from last year’s 170.54 million total.