The New British Invasion

The "New British Invasion"

(from Billboard.biz, February 8, 2012) It seems that as time goes on, more and more popular music artists seem to come from across the Atlantic rather than being born and raised here in the United States. Following in the footsteps of the Beatles, such artists like Adele, One Direction, and Mumford and Sons have traveled overseas to share their music and have made a big mark on the American music market and created a “British Invasion.” More specifically, these British artists have created the United Kingdom’s biggest ever share in the United States album market. British artists accounted 13.7% of all album sales in the United States in 2012. This means that approximately one in seven albums sold last year was recorded by a British artist.

Along with an increase in album sales in the United States, four out of the five top album sales came from British artists. One of which is one of Britain’s greatest musical accomplishments, Adele, who sold over 10 million albums last year in the United States alone. Two of the other best-selling albums comes from one group that is also from the United Kingdom. One Direction’s albums “Up All Night” and “Take Me Home” sold almost 3 million albums combined last year. Both of these albums debuted as number 1 on the Billboard 200. Another album to debut as number 1 from a British group was Mumford and Sons’ “Babel,” that was also in the top five of album sales in 2012. These artists along with a long list of other musicians have started the “New British Invasion” and music industry executives do not see a decline of these British sensations in the near future.

With this becoming a popular trend in the U.S. music industry, it has become apparent that the British are doing something right with discovering such talent. The BPI Chief Executive, Geoff Taylor, also credits the use of social media by the building of fan bases overseas. He also states that in 2013, this “British Invasion” will continue and become “an exciting time to be part of the British music industry.”