Encore!

Justin Timberlake onstage during the 55th Annual Grammy Awards at Staples Center February 10, 2013 in Los Angeles, California.

(from Billboard Magazine, February 23, 2013) This year’s 55th Annual Grammy Awards proved to be a big hit. On February 10, the Grammy’s attracted 28.4 million viewers to the CBS network to watch the ceremony. That is the second largest audience in the last 20 years. With such a large amount of viewers, artists turned the ceremony into opportunity. Within 48 hours of the telecast concluding, musicians from the show were bombarding the marketplace with music, products, and announcements. At midnight, following the awards, a pre-order for Justin Timberlake’s new album was released, while Bud Light and Target provided encores for his single “Suit & Tie.” Soon to follow, a new tour was announced for Bruno Mars; Ziggy Marley announced publishing dates for his first children’s book; and Jay-Z promoted D’usse Cognac. Also, Fun., winner of the best new artist and song of the year awards, promoted their tour by releasing ticket sales for their shows between July 9 and September 26.

Last year’s post-Grammys efforts were much smaller, only seeing new singles released from Katy Perry, Chris Brown, and Nicki Minaj. Though this year’s post-Grammy efforts were huge, there were many opportunities given and taken during the show. The 55th Annual Grammys introduced many first-timers this year including Fun., Frank Ocean, Jack White, Ed Sheeran, and Miguel. One single was also debuted during the show, Justin Timberlake’s “Suit & Tie.” As for the awards, some might say the night’s big winner was Dan Auerbach, with four Grammys: three for his Black Keys work in the rock categories, as well as producer of the year, non-classical. Additionally, one of his production projects, Dr. John’s Locked Down, was named best blues album. Jay-Z, Gotye, Skrillex, and Kanye West each took home three awards. Mumford & Sons, Fun., Chick Corea, and Matt Redman all left with two awards. To say in the least, the 55th Annual Grammy Awards were a success.