One Direction Noses Up The Charts

One Direction

(from Billboard Magazine, March 2, 2013) British boy band sensation, One Direction, released a charity single, “One Way or Another,” on February 18, which hit Billboard Hot 100 despite the lack of stateside promotion. The band released the single in support of Comic Relief’s 25th Annual Red Nose Day, which raises money to fight poverty. The track, a cover of Blondie classic blended with the Undertones’ 1978 single, is expected to become One Direction’s third number 1 hit single in the United Kingdom in less than 18 months.

Released with no radio promotion, the song is considered to be a sleeper hit. With only one day of digital retail, the track debuted at number 45 on the Billboard Hot 100, selling 107,000 copies. In addition to “One Way or Another,” the group’s U.S. single “Kiss You” has jumped from 72 to 51 on the charts. In the week ending February 24, the cover song is expected to sell 150,000 copies. The success of the track comes despite the fact that only one of the 1,235 stations that report to the Hot 100 Airplay panel has played it, according to Nielsen BDS: WXSS Milwaukee.

“It’s really a testament to the One Direction boys and how much influence they have right now over pop culture,” says Julian Bunetta, who co-produced the song with John Ryan. Producers and fans aren’t the only ones surprised by the success of the song. Lead singer of Blondie, Deborah Harry, says, “I’m happy that Blondie music, new and old, is part of a continuing stream of great musical ideas. I’m very happy that One Direction has recorded [it].”