Go Behind Lana Del Rey’s ‘Summertime’ Surge

Lana Del Rey's new album steal top charts.

(from Billboard Magazine, September 18, 2013) Lana Del Rey is celebrating the first crossover hit of her career and a recent re-entry into the top 20 of the Billboard 200 thanks to her dark-horse dance remix of a song released in its original form nearly 20 months ago. “Summertime Sadness” is driven by the French DJ Cedric Gervais. The song has moved up the Billboard hot 100, rising 10-6. It was not originally intended for release in America, but soared its way to the top 10 in The United States. Commissioned in January for Universal Germany, Del Rey’s U.K. and American labels, Interscope and Polydor, respectively, at first passed on the remix, which by then had been removed from “Born to Die” for a year. But after “Summertime Sadness” shot to No. 1 on the chart, a few radio programmers took it upon themselves to put the remix into their radio station rotation. “One day I got a call from Interscope President of Promotion, Brenda Romano, saying, ‘Hey, what would you think if I started working this “Summertime” remix to radio?'” All versions of “Summertime Sadness” have sold 1.1 million downloads with 512,000 of those coming from the remix. The song becoming an instant radio sensation is something of a tipping point for Del Rey whose career to this current date has in many ways seen a lack of support by the top 40. “As with any artist, you pick and choose what their strengths are,” says Ed Millet, Del Rey’s co-manager with Ben Mawson, noting Del Rey’s visual and storytelling ability.  It was her potent imagery that led to her other 2013 breakthrough and the second-best-selling song of her career:  “Young and Beautiful,” the lead single from Baz Luhrmann’s soundtrack to “The Great Gatsby.” It has now sold 780,000 downloads and is Del Rey’s only song besides the “Summertime Sadness” remix to breach the top 25 of the Hot 100, peaking at No. 22. Renewed interest in the singer has pushed total sales of “Born to Die” to 774,000 and of the subsequent Paradise EP, released in November, to 253,000.