(from Billboard, September 13, 2013) Ricky Martin, along with Sony, has created an international contest for fans to write their own FIFA World Cup Anthem for 2014. The winner of the contest will get their track recorded by Martin and will be included on the FIFA World Cup album, but the song will not be released as the “official anthem” despite previous reports. According to Alexandre Schiavo, president of Sony Music Entertainment Brazil, the album will be released on label RCA during the tournament next summer.
The contest is being referred to as Sony’s “Super Song” contest and will open for entries in December. Schiavo has predicted it to be “one of the biggest social media events recorded in social media history.” Although this won’t be the official anthem of the World Cup, Schiavo predicts the song will still get a lot of attention. Theoretically, anyone with access to a computer can create their song and have the opportunity to finalize the song with Ricky and a famous producer. The winner will also get to attend the final match of the World Cup.
For the 1998 World Cup, Martin wrote “La Copa de La Vida” (The Cup of Life) which has been seen as a defining moment in his career. The 2010 World Cup official anthem was “Waka Waka” by Shakira featuring South African group Freshly Ground and moved on to sell 1.7 million downloads in the United States.
With Waka Waka’s success, Schiavo believes it has raised the bar for World Cup songs. The Super Song contest has already gained international response, and international artists are being considered for both the official anthem and other songs to appear on the album. Extra tracks on the album are going to be released in months leading up to the June 12 opening day of the FIFA World Cup 2014.
FIFA officials are actively involved in choosing Sony artists to perform at the opening ceremony in Sao Paulo. Choreographer Franco Dragone has been hired to direct the show in Sao Paulo as well as the closing ceremony July 13 in Rio. Dragone said, “We are still working on putting the puzzle together.”