(from SportsBusiness Journal, October, 7, 2013) Lots of changes are taking place at Madison Square Garden (MSG) in New York City. This historic arena serves as a venue where people enjoy different sports, concerts, and a variety of events. The Garden hosts approximately 350 events (often sold out) each year, nearly one per day, making it one of the busiest arenas in the world. The Garden has achieved much of its glory as the home base for two popular New York sports teams: the NHL’s New York Rangers and the NBA’s New York Knicks.
This fall, MSG is completing the final phase of a three-year renovation costing $980 million. With this revamp, two platforms have been produced that suspend high above the seating bowl that create new Chase Bridge seating. These seats are a hot ticket. As of last week, fewer than 50 seats were still available out of the available 430.
The north bridge seats 355, distributed among two rows of regular seats and a third row of bar stools with countertops. The south bridge has 75 seats, and the remaining space will host media personnel, including Rangers broadcasters Sam Rosen and Joe Micheletti, who will call the game suspended high in the air.
At the end of the two bridges are balconies filled with concessions and bars including Daily Burger, Casa Nonna Pizza, and Eighteen/76 Balcony presented by Anheuser-Busch.
While individual ticket prices start at $110 a game, partial-season-ticket prices are $130 to $150 a game for the bridges. Dave Howard, President of MSG Sports, stated, “This is going to be an incredible experience, the first of its kind.”
The bridge seats will make their debut on October 25 for the Knicks-Bobcats preseason game. MSG has scheduled a press event on October 24 to show the new bridge seats and other arena upgrades. The seats cannot be shown to customers yet because they’re still under construction, which really makes a statement that the seats have been sold unseen.