The Global Goal

2014 World Cup Brazil

(From Billboard Magazine, October 19, 2013) Only eight months left until the 2014 FIFA World Cup in Brazil. There have been more than 4.5 million ticket requests that will be awarded by lottery before the World Cup opener on June 12. The world is not only looking forward to the biggest sporting event of the year, but  is also waiting to hear the next “Waka Waka.”

Shakira’s 2010 World Cup anthem “Waka Waka” (This Time for Africa) has been just as astonishing for it’s endurance as it has been for it’s success. The Spanish version of the song has reached a Vevo-certified 100 million views on YouTube as of October 3rd, and the English version is YouTube’s seventh most popular video of all time. The song has sold over 1.7 million downloads in the United States alone and is No. 9 on Billboard’s Latin Digital Songs chart, even 4 years after the World Cup in South Africa. “‘Waka Waka’ raised the bar for World Cup songs,” says Sony Music Entertainment Brazil President Alexandre Schiavo. Schiavo has been engulfed with the qualifying rounds for the next anthem for the 2014 tournament. “We have had an overwhelming response from artists and labels all over the world.”

Sony has involved FIFA officials with the selection of World Cup songs, and Sony artists will perform at the opening and closing ceremonies. Coca-Cola, a World Cup sponsor since 1978, released its 2014 campaign song “The World is Ours” in September with David Correy from “Z Factor.” Before releasing “The World is Ours,” Coca-Cola released a Portuguese version of the song called “Todo Mundo.” The song was recorded by Gabby Amarantos who was MTV Brazil’s 2012 artist of the year.  The Portuguese version of the song has significantly outdone the English version on YouTube, making a clear indication that the World Cup will concentrate its attention on Brazilian artists for the one of the world’s biggest event of 2014.