“Dancing” Queen

Kellie Pickler releases new album, "The Woman I Am."

(from Billboard Magazine, November 9, 2013) TV has played an important role in launching country artist Kellie Pickler’s career. In 2006 she placed sixth on the fifth season of “American Idol.” This year she scored new fans when she won “Dancing With the Stars.” Her latest broadcast fame couldn’t have come at a more perfect time. In 2012 she left Sony Music Nashville’s BNA Records and is now going independent. Her fourth album, The Woman I Am, was released earlier this week by Black River Entertainment. Pickler believes that “Dancing With the Stars” introduced her to new fans that may have not heard her music on the radio or on “American Idol.” Talking about her new album, she says, “Hopefully people will embrace my music like they did our dancing.”

Two of Kellie’s three albums that were previously recorded with 19 and BNA debuted at number one on Billboard’s Top Country Albums chart. She’s also charted twelve singles on Country Airplay. However, after her first two albums sold 900,000 and 468,000 copies, her album from last year only sold 91,000.

Pickler’s excited about her transition to Black River and feels it’s smaller and provides a more intimate relationship. Kellie’s albums have been known to be combinations of up-tempo, feisty and vulnerable songs along with real-life ballads. Her new album will continue to hold that tradition with a focus on Pickler’s family ties.

Part of Pickelr’s charm is her willingness to let her fans into her life. Black River VP of Sales and Marketing, Dan Anderson, says, “Kellie uses her albums as an outlet to let fans in on a personal level.”  The label is hoping that Pickler’s special connection with her fans and TV audience will help drive the album. To promote the album, a presale of her album became available on October 1st, and she also kicked off Breast Cancer Awareness Month by singing on Good Morning America.

Ironically, for a star who’s built her career through face time with fans, one of her biggest goals is to gain more radio support. Kellie says, “It’s about the song, that’s all that really matters.”