May 2, 2013

Vevo’s Post-YouTube Strategies: Cable, Paid Subscription, Original Programming, More


(from, April 29, 2013) A lot of questions started to be raised following the surprise exit of Vevo’s sales chief, David Kohl. Advertisers and music industry partners are concerned what this leadership change will mean for the company that is solely profitable from advertising. The company made nearly $300 million in 2012. During the meantime, […]

March 21, 2013

‘Harlem Shake’ Samples Used Without Permission; Artists Seek Payment

"Harlem Shake"

(from, March 11, 2013) The “Harlem Shake” by Baauer has become a recent chart topper and YouTube sensation. The song has been featured in many YouTube videos where one dances alone for 15 seconds and is then joined by a large group who all dance to the recently famous song. The track, that was […]

February 28, 2013

Facebook: Friend or Foe to Music Marketers?


(from, February 25, 2013) Over the years, Facebook, a huge social network, has changed its platform leading to changes in its features and look. This has greatly affected bands and marketers who have used Facebook over the years to reach out to audiences and market their brand. With every change to Facebook’s platform, bands […]

February 14, 2013

The New British Invasion

The "New British Invasion"

(from, February 8, 2012) It seems that as time goes on, more and more popular music artists seem to come from across the Atlantic rather than being born and raised here in the United States. Following in the footsteps of the Beatles, such artists like Adele, One Direction, and Mumford and Sons have traveled […]

December 6, 2012

Tuning In To SoundCloud


(from Billboard Magazine, December 1, 2012) The online music world has exploded within the past decade from iTunes to YouTube. This has not changed recently as SoundCloud has joined the world that is already dominated by Pandora, Spotify and iHeartRadio. SoundCloud, based from Berlin, got its start as a program that allows artists to share […]

October 4, 2012

Justin Timberlake, Myspace Owners Discuss New Relaunch


(from, September 25, 2012) Myspace had its peak of popularity back in the early 2000s until Facebook and Twitter became the “it” social media sites. As Myspace took its downfall, it began to focus more on the music aspect of social media spectrum where artists could connect with fans and get their name out there. Even […]

September 20, 2012

Get ‘Em Out Alive

Electronic Dance Music events are taking place all over North America.

(from Venues Today, September 12, 2012) Electronic Dance Music (EDM) events are not like typical concerts. The event itself consists of a single artist, deep bass and high decibels that draw an audience that enjoys the music and dances all night long, lasting up to six to seven hours. EDM events have been hosted in arenas as well as […]