November 21, 2013

Hip-Hop Sensibility Fuels New Kings Line

L.A. Kings

(from Sports Business Journal, November 11-November 17, 2013)  “When I first got the call from the Kings asking if I’d work with them, I was high-fiving all of my friends and thinking this was going to be the dopest project I’ve ever done.”  Those are the words of excitement from Los Angeles street artist Minister […]

November 7, 2013

Real Salt Lake Signs one of Top MLS Jersey Deals


(from Sports Business Journal, October 28-November 3, 2013)  LifeVantage has officially signed a deal to be MLS’s Real Salt Lake’s new jersey sponsor.  LifeVantage will be replacing XanGo which has been Real Salt Lake’s sponsor since 2005.  This will be LifeVantage’s first sport-marketing expenditure.  The new LifeVantage jerseys will make their debut in the 2014 […]

October 24, 2013

Report Spotlights Female NFL Fans

Female Fans

(from Sports Business Journal, October 14-October 20, 2013)  To most people football, or any major sport in general, has always been more of a “guy thing” to partake in.  However, due to a recent study done by the University of Central Florida featuring approximately 1,600 female fans, female interest in the NFL has brought new […]

September 26, 2013

For Loyal Fans, A Spot on the Floor?

Stone Walkway

(from Sports Business Journal, September 9-September 15, 2013)  The NBA teams from Cleveland and Milwaukee are hoping their new plan to put season-ticket holders’ names on their courts will get approved.  They were the first teams to take this innovative idea to the NBA to start a new tradition in fan recognition.  This plan involves […]

September 12, 2013

TV Rights Push IOC Revenue to Record

(from Sports Business Journal, August 26-September 1, 2013) There is no other event in the world like the Olympic Games.  An event like that can produce a hefty expense and favorable revenue.  The 2012 London Olympics have been the most profitable to date.  “Tax fillings show that the [International Olympic Committee] earned a total of […]