November 21, 2013

NASCAR Sets Terms for Series


                    (from Sports Business Journal, November 18, 2013)  NASCAR is looking for a new sponsor for its secondary series to replace Nationwide Insurance which had been the sponsor since 2008. NASCAR’s asking price is somewhere between $12-$15 million a year for the title of its secondary […]

October 24, 2013

Athletes See Rising Social Media Demands


                    (From SportsBusiness Journal, October 21, 2013)  The Sochi Olympic Games are highlighting a change in the way contract endorsement deals are being made. Many Olympic athletes are signing deals with the usual contractual obligations, such as personal appearances, but the contracts also spell out stricter […]

September 26, 2013

IOC Ready to Raise Price of Joining its TOP Program


(from SportsBusinessJournal September 23, 2013) The International Olympic Committee (IOC) plans to increase the price of sponsoring The Olympic Partner (TOP) program for the 2022 and 2024 Olympics. This would end a decade–long time frame where the Olympic sponsorships averaged $25 million a year. The plan is for IOC to increase pricing for the TOP […]