November 21, 2013

Daytona Readies New Premium Seats for Sale

(from Sports Business Journal, November 18, 2013) After completing a $400 million renovation in 2016, the Daytona International Speedway will increase their prices for premium seats. The speedway will have two newly built suites, known as the Midway Suites and High Bank Suites, plus a new multiday club-seat package. Each can accommodate between 50 to […]

November 7, 2013

Garden Finds its Link to Future in Bridges

(from Sports Business Journal, November 4, 2013) With its finished ceiling as the defining characteristic, Madison Square Garden has stood out for close to 50 years.  Now with the addition of the Chase Bridge seats, another unique design element will be featured in the large arena. The world’s most famous arena and home of the […]

October 24, 2013

Chiefs Busy Testing Mobile Concessions Tech at Arrowhead

(from Sports Business Journal, October 21, 2013) At Arrowhead Stadium some fans now have the ability to pay for their beers without leaving their seats. During the 2013 season the Chiefs are testing multiple strategies to develop mobile concessions technology. According to Kansas City Chiefs’ Vice-President of Stadium Operations, David Young, Arrowhead Stadium is looking […]

October 9, 2013

Sewage and All, A’s Embrace O.Co Coliseum

(from USA Today, October 4, 2013) One of baseball’s most unloved ballparks is referred to by many as a “dump” and “toilet.” Even Bud Selig, Major League Baseball Commissioner, called it “a pit” and “an unfortunate mess.” The Coliseum, home of the Oakland Athletics, will be hosting the Detroit Tigers for the American League […]

September 26, 2013

UK Fan Base Must Grow to Land Team

The NFL is headed to London for two regular 2013-2014 season games.

(from USA Today, September 19, 2013) In 2007, the NFL set sail, introducing American football to a new British fan base. Since then, an international admiration has grown rapidly at Wembley Stadium. However, the NFL’s head of international business does not believe London is ready for a full time team to stay. Chris Parsons, the […]

September 12, 2013

Some Super Bowl Advertisers Commit Super Early

Advertisers are rushing quickly to cease slots during the 2014 Super Bowl.

(from USA Today Money, September 4, 2013) The Super Bowl is still five months away, but four major advertisers have already announced their commitment to broadcast commercials during the live event. On Tuesday, September 3, 2013, Dannon declared their slot in the line-up and set their plans to further market the Oikos Greek Yogurt brand. […]