April 25, 2013

Boston And The Road Ahead


(from Sports Business Journal, April 22, 2013) With the attacks that occurred during the Boston marathon last week, the topic of security at events, sporting events specifically, has been at the top of many facilities, leagues, and event coordinators minds. After nearly a decade of avoidance by sporting events, many changes have been sparked, with […]

April 11, 2013

Can Twitter Launch a Ratings Avalanche? #notsureaboutthat


(from Sports Business Journal, April 8, 2013) During the U.S. men’s national soccer game versus Costa Rica in the extreme weather, March 22, Twitter feeds across the world were consumed with talk of the game. Tweets by fans and ESPN’s production were being retweeted hundreds of times. On this day soccer was clearly leading in […]

March 7, 2013

Quiet Pre-Launch Leave Gamers Guessing About ‘MLB 2K 13’


(from Sports Business Journal, March 4, 2013) After being in development since last fall, 2K Sports will release “MLB 2K13,” the latest edition of its MLB simulation game series. With expired licenses and a $30 million loss the previous year, which was considered MLB-related, consumers and the media are unsure of what to expect with […]

December 6, 2012

Fan Festival Debuting at National Finals Rodeo


                    (from Sports Business Journal, December 3, 2012) The 28th Professional Rodeo Cowboys Association (PRCA) anticipates another sold out event this week in Las Vegas. This is the first time the event has ever been held in Vegas, and is being held at the Thomas and […]

November 15, 2012

USAA Suits Up NFL in Camouflage


(from Sports Business Journal, November 5, 2012) With November being a month of saluting our military and veterans, the NFL will be making the switch from the October’s pink breast cancer theme to a military premise. USAA, the NFL’s official military appreciation sponsor has activated the Salute to Service initiative that began November 1 in […]

November 1, 2012

Newest NYC Venue Has a Vibe of Its Own


(from Sports Business Journal, October 29, 2012) New York’s newest venue, Barclays Center, blends in well in with the industrial style of its location, in the heart of Brooklyn. However, the spin on an old architectural element of the oculus is something that is nearly impossible to be blended nor ignored. The oculus is a […]

October 17, 2012

Coke Zero ‘Socially’ Surprises Fans


(from Sports Business Journal, October 15, 2012) Coke Zero and Vice President of Sports and Entertainment Marketing for Coca-Cola, Sharon Byers, have found their niche in the growing social media-marketing world. The 2012 fall college football season has led to an untapped territory of marketing for Coca-Cola. The new tactic is the use of social […]

October 4, 2012

System Allows Fans to Buy No-Obligation Tickets to Bowl Games


(from Sports Business Journal, October 1, 2012) College football is taking a new approach in the way tickets are being sold for major sporting events. Chicago based Forward Market Media is the backbone to this. Fans no longer have to worry about quickly trying to find a ticket to their favorite team’s championship game or […]