October 31, 2013

MLB Protects Sponsors At All Costs

(from USA Today, October 23, 2013) Sponsorships in Major League Baseball are almost as important as the games being played. They become even more important during the postseason, specifically for the All Star Game and the World Series. With 19 national sponsors affiliated with the MLB, there is a level of expectations that come with […]

October 17, 2013

NFL, VH1 Prepping Six Pre-Super Bowl Concerts

The NFL and VH1 are teaming up to give Super Bowl week a series of concerts.

(from Billboard Magazine October, 14, 2013) Taking advantage of next year’s Super Bowl location is becoming a lucrative deal for the NFL, VH1, and Super Bowl sponsors. Super Bowl XLVIII, which is being held at the Metlife Stadium in New Jersey, will be preceded by a series of six concerts that have been organized by […]

September 19, 2013

Summertime, and Broadway Living is Hard: Attendance Drops 8 Percent

Broadway saw an 8 percent decrease in attendance for summer 2013.

(from New York Times, September 5, 2013) Following a recent trend of declining attendance, Broadway sees its lowest summertime attendance since 2003. Overall, attendance to Broadway shows between the Memorial Day and Labor Day holidays was down 8 percent compared to 2012 according to a data analysis from theater producers. This fact is despite an […]