October 31, 2013

How Newer Acts Like Ed Sheeran, Passion Pit, Weeknd Are Selling-Out Top Venues

Madison Square Garden

(from Billboard Magazine, Oct 29, 2013)  A newer breed of lesser known acts such as Ed Sheeran have quickly been able to go from small stages to selling out top venues thanks to support from social media.  For Ed Sheeran, his Twitter fan base and collaborators like Taylor Swift and One Direction have helped him […]

October 2, 2013

How the NFL Woos Female Fans


(from Business Week, September 05, 2013) The NFL’s main target is males, but they are constantly trying to broaden the market and engage female fans.  With this push for female involvement comes print advertising buys, TV spots, expanded merchandise offerings and special clothing boutiques at stadiums.  The constant struggle for NFL is to reach out […]

September 19, 2013

Technology Gets Fans Talking

Social media is paving the way for sports venues everywhere

(from Venues Today, September 10,2013) Social media is quickly becoming the number one way of communicating throughout the world; sports venues are no exception.  This technology is being used to bring fans together, promote brands, and actively involve everyone watching the big game.  Arizona State University has launched a social media platform that uploads content to […]