April 4, 2013

Betting Against Piracy

Ghost Beach is using American Eagle Outfitters' billboard in Times Square to promote their campaign on Piracy.

                    (from Billboard Magazine, April 3, 2013) Ghost Beach, a New-York based pop duo, was selected to have its music featured on an American Eagle Outfitters online commercial in January. Along with this, the group was given the opportunity to be featured on AEO’s digital billboard in […]

February 28, 2013

A Very Social Affair


(from Billboard Magazine, February 23, 2012) On the morning of the Grammy’s, five social media professionals from the Recording Academy made their way to a suite behind the Los Angeles’ Staples Center to begin tweeting about the event. This year’s ceremony had a social media-driven marketing campaign.  During the broadcast, there were between 12.8 million […]

February 14, 2013

Samsung: Platform Blues

Samsung is creating a new, unique music platform for their devices.

(from Billboard Magazine, February 9, 2013) Samsung executives made a notable presentation at the MIDEM 2013 conference this year. Samsung is in the process of transitioning from a hardware company to a content firm, specifically in the music area. Many tech brands have focused their efforts towards having the success that Apple and iTunes has […]

November 1, 2012

Hall of Fame’s Commercial Turn

The Grand Ole Opry

(from Billboard Magazine, October 27, 2012) Some of the music industry’s most well-known institutions, such as the Rock and Roll Hall of Fame Foundation and Nashville’s Grand Ole Opry, are partnering with sponsors to help them promote and align their future plans. Creative Arts Agency (CAA) reached a deal to represent these institutions as well as […]