October 25, 2012

Dynamic Pricing Comes to MLB Postseason

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                    (from Sports Business Journal, October 22, 2012) With a struggling economy, many fans of Major League Baseball are driven away from attending games, because ticket prices exceed the amount of spending money in their budget. MLB teams set goals to make their season a success. […]

September 27, 2012

Rams Call Audible, Create Bottled Water Brand

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(from Sports Business Journal, September 24, 2012) The St. Louis Rams organization is trying to pull off a marketing scheme that has never been accomplished in the National Football League. Trying to become a trend setter, the St. Louis Rams will start selling their own brand of water beginning on Sunday when they host the […]

September 13, 2012

Bidders Angle for More MLB

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(from Sports Business Journal, September 3, 2012) When looking at the top businesses in the world today, one can see the most successful companies are the ones with strongest alliances. Major League Baseball’s alliances over the years with Fox, ESPN, and TBS have helped make them become well known all over the world by their […]