May 2, 2013

Machinima, Ultra Detail Partnership In Upfront Pitch To Advertisers

Machinima logo

(from Billboard Magazine, April 25, 2013) Machinima, a YouTube network channel, went to its first event in front of advertisers in New York. They target towards teenagers to 30-year old adults with their video game content. They said that their consumers are big movie goers as well, so their target market is specific. Machinima has […]

April 18, 2013

USOC Plans Foundation for Fundraising


(from Sports Business Journal, April 8, 2013) The U.S. Olympic Committee is in the process of raising more than $35 million with the creation of their new foundation. This money would go towards athletic training costs, support, and administration purposes. Last week, the USOC began looking for a Chief Development Officer as well as President […]

April 4, 2013

N.Y. Giants Make Rare Move, Extend Brand to Health Center

NY Giants

(from Sports Business Journal, April 1, 2013) The New York Giants has decided to extend their brand as one of the most honored NFL teams in the league, to health and fitness. The Giants plan to open their first facility in December, which will be named Hackensack UMC Fitness & Wellness Center. The facility is […]

March 21, 2013

Pepsi Rises to Founding-partner Status with Blues

Scottrade Center

(from Sports Business Journal, March 11, 2013) Pepsi has just signed a contract with the St. Louis Blues to renew their partnership for 5 more years. This contract involves the Blues, Scottrade Center, and Peabody Opera House as well. Since the Scottrade Center opened in 1994, Pepsi has exclusively sold its soft drinks in the […]

February 28, 2013

Competitor Adds Transamerica, PowerBar as National Sponsors

Image of Rock 'n' Bowl

(from Sports Business Journal, February 18, 2013) Competitor Group has begun signing and renewing partnerships with other companies. Their newest sponsor is Transamerica Insurance,  with a three-year deal that will cover health and accident insurance for those participating in the running and triathlon races. Competitor has also locked in a renewal deal with PowerBar, Gatorade, […]

February 14, 2013

WTA Tour Bringing on Xerox


(from Sports Business Journal, February 4, 2013) The sponsorship agreement between the WTA Tour and Xerox will be a 3-year, multimillion dollar deal. This is the tour’s most significant sponsorship since the Sony Ericsson agreement back in 2004. Originally, the WTA Tour was hoping for Xerox to become their biggest sponsor agreement, but unfortunately this […]

December 6, 2012

Shakira’s Ex-Boyfriend’s $100 Million Lawsuit Claims He Was Responsible for ‘Unparalleled Financial Success’


(from Billboard Magazine, November 30, 2012) Shakira has gone from a Latin American super star to a globally known sensation in just a short period of time. Her ex-boyfriend, Antonio de la Rúa, claims that he responsible for all of the hard work that Shakira has put in to her career. From the marketing and business […]

November 15, 2012

BandPage Reaches Beyond Facebook with BandPage Connect

BandPage Connect logo

(from Billboard Magazine, November 13, 2012) BandPage is a website used by musicians to share their music and touring schedule with their fans. In the beginning, they have been using Facebook as a growth strategy, where users can create a profile through the use of this social media website. Now, they are releasing a new tool […]

November 1, 2012

Hurricane Sandy to Cost Live-Entertainment Business Millions in Lost Profits, Expenses

Photo of Hurricane Sandy

(from Billboard Magazine, October 29, 2012) Hurricane Sandy has caused numerous events across the east coast to have to cancel or postpone their events. The stakeholders in these events have had to take major losses due to the expenses paid and profits lost. These stakeholders have had to review their policies in order to figure […]

October 4, 2012

Backbeat: Indies Go To China: A2IM’s Trade Mission To Shanghai


                    (from Billboard Magazine, October 1, 2012) Over fifteen music companies have traveled to Shanghai in September this year with the A2IM, or The American Association of Independent Music. Some of these representatives include Ultra Records, VP Records, and Entertainment One. The group had also traveled to […]