November 21, 2013

Drinking Profits

Drinking Profits

(from Billboard Magazine, November 16, 2013) In today’s society everyone is trying to build an image that others want to emulate. Musicians are no exception; in all actuality they’re the rule. Having a rocker or partier image is what some musicians and bands alike are striving to portray. Rick Zeiler is coldclocking what the conventional […]

September 12, 2013

Synching to Success

Beats Pill

(from Billboard Magazine, August 7, 2013) Using celebrities in advertisements is nothing new, but for RadioShack it’s a new adventure that’s paying off quite nicely. The retailer used Robin Thicke’s chart topper “Blurred Lines” in a recent television advertisement that ended up re-launching a hurting brand. The company, which is nearly 100 years old, is […]