November 7, 2013

Everyone’s Adidas


(From Billboard Magazine, November 2, 2013) Adidas shoe and clothing brand developed a new position in 2009 called the Global Director of Entertainment and Influencer Marketing.  Since the position got started, the brand has been partnering with artists to market their shoes and clothing.  Adidas used to primarily use hip-hop artists but has recently begun […]

October 24, 2013

A Better Network


(from Billboard Magazine, October 19, 2013) Companies in the music industry have started taking advantage of opportunities on various social media platforms.  These companies are reorganizing their business model into a multichannel network, or MCN, on platforms such as YouTube.  They have turned YouTube into a retail space using ads and special software.  One company, The […]

October 9, 2013

Mobile’s Holy Grail


(From Billboard Magazine,  October 5, 2013)  Beats Music and other music companies are pushing to partner with some of the larger cellphone carriers in America.  Currently no music company is partnered with one of the major cell providers.  The music subscription industry seems sure that partnerships with companies like Verizon and AT&T, the two largest […]

September 26, 2013

The Future of Nashville


(from Billboard Magazine September 28, 2013) There have been five new start-ups in Nashville that stand out as innovative technology businesses.  These businesses represent how Nashville is evolving with new age technological advances. The first business, Noise20Trade, is a way for artists to get fan info in exchange for a song.  The information provided, specifically […]