October 31, 2013

Leagues Embrace Twitter, with Eye on Future Revenue

Link URL: https://twitter.com/nfl

                    (from Sports Business Journal, October 27, 2013) As social media outlets like Twitter continue to grow, executives from the major pro-sports are looking for new ways to benefit from the consumer conversation that is social media.  Seeing as sports fans are becoming more and more […]

October 17, 2013

Flirting With Netflix, Cable TV Companies Court Danger

Link URL: http://www.businessweek.com/articles/2013-10-14/netflix-in-talks-with-cable-tv-companies-dot-whats-in-it-for-cable

(from BloombergBusinessweek, October 14, 2013) Netflix has made their stand and will not be going anywhere any time soon, unless of course they come into your home through the cable box.  As is the case with most cable and broadcast providers, Netflix is currently looking to find ways of teaming up with competing suppliers of television […]

September 12, 2013

Researchers Call for Tighter Restrictions on TV Alcohol Marketing During Football Matches

In sports alcohol and success often go hand and hand.

(from Sports Business Journal, September 12, 2013) With millions of worldwide viewers tuning in weekly to watch football (soccer) matches, there is no question why companies spend vast amounts of money on marketing platforms within sporting events.  However, as recent studies have shown correlation between alcohol consumption and alcohol advertising during soccer matches, there are […]