October 9, 2013

World of Activation: NBA Sees Sponsor Activity Pick Up as Scope of Global Games Expand

NBA Global Games stop in Manila, Philippines

(From Sports Business Journal September 30, 2013) Each year during the preseason, several NBA teams travel around the world to showcase some of the best players in the world. A couple of cities teams have traveled to in previous years include Istanbul, Turkey and Beijing, China.  This season, the NBA is sending teams to new […]

October 3, 2013

Atlanta Dance Music Festival TomorrowWorld Takes Drug Precautions After Electric Zoo Deaths


(from Billboard, September 27, 2013) Fulton County, Georgia has taken a risk in booking the electronic music festival known worldwide as TomorrowWorld (TW). When the pitch was brought to the commissioner’s attention, he was apprehensive about bringing this caliber of event to the humble roots of suburban Atlanta. This three day event will have an […]

October 3, 2013

Stevie Wonder Speaks Out, Bono Surprises at Global Citizen Festival

Performances at the Global Citizen Festival included Stevie Wonder, Alicia Keys, John Mayer and Kings of Leon.

                    (from Billboard, September 29, 2013) Saturday in New York City’s Central Park, Stevie Wonder “made believers” out of a crowd of over 60,000 young people at the Global Citizen Festival by rocking soulful, iconic music and proving the night was about more than just music. […]

October 3, 2013

Centennial Olympic Park’s Plans for Profits

Atlanta's Centennial Olympic Park planning for future profits.

(from Venues Today, September 24, 2013) The Centennial Olympic Park was built in 1996 as the center piece of the Olympic games, it’s 21 acres of green space located in the heart of downtown Atlanta. There have been no changes to the business model of the park since it was established, but soon Atlanta’s Centennial […]

September 26, 2013

Insane Clown Posse’s Gathering of the Juggalos Facing Financial Difficulties

Insane Clown Posse's Festival is creating unrest with the vendors.

(From Billboard Magazine, September 21, 2013) A recent outdoor festival in Southern Illinois called the Gathering of the Juggalos has left many vendors complaining about not being paid the thousands of dollars owed to them by the promoters. The promoters “pledge” they will find a way to “pay the tab.” Several of the vendors complain […]

September 19, 2013

Summertime, and Broadway Living is Hard: Attendance Drops 8 Percent

Broadway saw an 8 percent decrease in attendance for summer 2013.

(from New York Times, September 5, 2013) Following a recent trend of declining attendance, Broadway sees its lowest summertime attendance since 2003. Overall, attendance to Broadway shows between the Memorial Day and Labor Day holidays was down 8 percent compared to 2012 according to a data analysis from theater producers. This fact is despite an […]

September 19, 2013

Ricky Martin to Fans: Write My World Cup Song

The FIFA World Cup 2014 will begin in Brazil on July 12.

(from Billboard, September 13, 2013) Ricky Martin, along with Sony, has created an international contest for fans to write their own FIFA World Cup Anthem for 2014. The winner of the contest will get their track recorded by Martin and will be included on the FIFA World Cup album, but the song will not be released […]

September 19, 2013

Pink Wraps Tour Down Under, Grosses $29M for Final Three Shows

she owns the stage

(from Billboard Magazine September 13, 2013) Pop star Pink shines in Australia as she sells out arenas in the last leg of her tour, “Truth About Love.” Totals for the last week surpassed $31 million, which is less than half of what the end results are expected to be once the rest of the statistics […]

September 19, 2013

Channeling the Faith: Gaither Music’s Music-Focused Christian TV Network Could Give Genre a Boost

Gaither TV Network

(from Billboard Magazine, September 13, 2013) Bill Gaither, a Grammy Award-winning singer/songwriter and a Gospel Music Hall of Fame member, founded Gaither’s Music which has sold over 40 million albums to date. Gaither gathered that to efficiently reach his target audience he needed to branch out to television, a hardship in the past for Christian/gospel […]

September 12, 2013

Researchers Call for Tighter Restrictions on TV Alcohol Marketing During Football Matches

In sports alcohol and success often go hand and hand.

(from Sports Business Journal, September 12, 2013) With millions of worldwide viewers tuning in weekly to watch football (soccer) matches, there is no question why companies spend vast amounts of money on marketing platforms within sporting events.  However, as recent studies have shown correlation between alcohol consumption and alcohol advertising during soccer matches, there are […]

September 12, 2013

Sports Make Their Cases for Return to Games

The 2008 Summer Olympics in Beijing

(from Sports Business Journal, September 2, 2013) The Olympic Games will soon be adding a sport to the lineup.  On September 8, the International Olympic Committee (IOC) will vote on which sport will be brought back to the games. The sports in the running are wrestling, baseball/softball, and squash. The vote will also include degrees […]

September 12, 2013

Synching to Success

Beats Pill

(from Billboard Magazine, August 7, 2013) Using celebrities in advertisements is nothing new, but for RadioShack it’s a new adventure that’s paying off quite nicely. The retailer used Robin Thicke’s chart topper “Blurred Lines” in a recent television advertisement that ended up re-launching a hurting brand. The company, which is nearly 100 years old, is […]

September 12, 2013

Talk of a Cooler 2022 World Cup Heats Up

Qatar plans to build a total of 12 new stadiums for the FIFA World Cup 2022, this being one of them.

(from New York Times, September 10, 2013) Discussion over moving the soccer World Cup to a later month is proving to be a “polarizing debate” in the global soccer community, and the event is still nine years away. The two arguments are split over whether to keep the tournament during the summer months or to […]

September 12, 2013

Super Bowl Hype Kicks Off Early; Bruno Mars to Perform

Bruno Mars

From USA Today, September 8, 2013 Last Sunday, the halftime entertainment for Super Bowl XLVIII was announced. Set for February 2, 2012, Grammy winner Bruno Mars will be taking the stage in the open-air at the MetLife Stadium in East Rutherford, New Jersey. Releasing this information so early has provided more hype; traditionally the halftime […]

September 12, 2013

TV Rights Push IOC Revenue to Record

(from Sports Business Journal, August 26-September 1, 2013) There is no other event in the world like the Olympic Games.  An event like that can produce a hefty expense and favorable revenue.  The 2012 London Olympics have been the most profitable to date.  “Tax fillings show that the [International Olympic Committee] earned a total of […]

May 9, 2013

Metadata Costing the Industry More than Money, Delegates Told at NARM ‘Music Biz’ Summit

Panel at the 2013 'Music Biz' summit discussing metadata.

(from billboard.biz, May 7, 2013) The Hyatt Regency Century Plaza in Los Angeles was host to the NARM (National Association of Recording Merchandisers) ‘Music Biz’ summit on metadata. Already metadata is costing the music industry considerable money because of misspellings, multiple identities for one artist, and multiple release dates. The summit was convened with a […]

May 9, 2013

Triathlon in New Mexico Cancelled Due to Security Concerns

Air Force Base

(from Wall Street Journal, May 6, 2013) At Kirtland Air Force Base in Albuquerque, New Mexico there was supposed to be a run, bike, swim scheduled this weekend. The Jay Benson Triathlon was suddenly cancelled by the owners when they were unable to fulfill last minute security requirements. Duane Kinsley, the owner of the race […]

May 2, 2013

Machinima, Ultra Detail Partnership In Upfront Pitch To Advertisers

Machinima logo

(from Billboard Magazine, April 25, 2013) Machinima, a YouTube network channel, went to its first event in front of advertisers in New York. They target towards teenagers to 30-year old adults with their video game content. They said that their consumers are big movie goers as well, so their target market is specific. Machinima has […]

May 2, 2013

Exclusive: Bud Light Teams With Live Nation, MySpace, Universal For 50 Concerts in 50 States


(from Billboard.com, May 1, 2013) Bud Light is preparing 50 concerts in all 50 states on one day, August 1. 50/50/1 will help kick off a new marketing platform, Bud Light Music First. Live Nation, Myspace, and Universal Music Group are all partners for this event. The program will be a national ad campaign created […]

April 25, 2013

Boston And The Road Ahead


(from Sports Business Journal, April 22, 2013) With the attacks that occurred during the Boston marathon last week, the topic of security at events, sporting events specifically, has been at the top of many facilities, leagues, and event coordinators minds. After nearly a decade of avoidance by sporting events, many changes have been sparked, with […]